Starting an online business is not hard. The hard part is running it. Research shows that most of the new starting businesses fail before they reach five years. The reason for failure comes down to these two words: Marketing strategy
Before you start a business, ensure you have an effective marketing strategy to help grow your business, increase sales and ROI. With that let’s look at must-ask questions when you want to create a marketing strategy for your business.
Shall we? Here we go…
1. What are my business goals?
You have reasons behind starting your business. As a business, owner, one essential question to ask is: How will the marketing strategy help me achieve my business goals?
These essential questions will help create a strong strategy to market your business and guide.
2. Who are my target clients?
Your business is not for you. It is for your clients. Ask yourself, how is my marketing strategy client-centered. That will help you create a marketing strategy tailored to your clients’ pain points. Clients need to know that businesses care for them.
You also need to know who you are targeting. It is essential to consider age, sex, the location of your target market among other factors that will help you reach your clients.
A great marketing strategy that features clients’ pain points build trust with their clients.
3. Where do my clients live?
You can have a great marketing strategy; services to offer and your business still not grow. Before you create your strategy, ask yourself? Where do my clients live or hangout? How can I reach them?
That question will help you build a strategy to target places were your potential clients hang out and make it easy to reach them. It will also help you know the channels that you will use to market your business.
If your clients like to hang out in social media, you can track them through LinkedIn, Twitter or Facebook. You can reach your clients by creating a website. Create high-quality content that will educate and inform your clients about your business.
The content should show them how you could solve their pain points.
4. Who are my business competitors?
You are not the only business offering your services, right. Well, you need to know your competitors. Before you build your marketing strategy, ask yourself how can I outwit your competitors?
You need first to study your competitors. Know how they operate, handle their clients’ needs and treat their clients. The study will help you know how you will create a strategy to provide better services and products to your clients.
To have an effective study of your competitors, you can use the SWOT analysis tools. The analysis helps you know your strengths and weaknesses and how to improve them and services to your clients better.
5. What is my unique selling proposition (USP?)
Knowing your competitors is not enough; you need to have a unique selling proposition for your business. Before you create a strategy to market your business, ask yourself, what makes my business unique? What do I provide the clients to make them like my services and do business with me?
A USP helps win the clients trust and show them why your business is the best choice for them.
6. How am I building my niche authority?
Clients trust business that has an online reputation. Credibility and trust are one key factor potential clients consider before making any purchase. Your business needs professional business to build trust with your clients. It is essential to have a professional website to host your website.
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Your hosting site should be user-friendly. Clients need to know how to navigate the website. In addition, the website should be optimized for SEO purposes. Optimized sites rank well on search engines and draw traffic to the website to increase conversion rates and sales.
7. What are my clients’ pain points?
Your business is there to solve clients’ challenges. As a part of your marketing strategy, you need to know the pains of your clients. Your marketing strategy should have a clear plan on how to address your customer challenges.
Make sure you use a buyer persona to know your clients well and have the best ways to address their pains. Within your marketing strategy, write a description of how you will solve your clients’ pains.
That will help you build a strong marketing strategy and solve clients’ pains in an effective way.
8. How will I price my services or products?
You can have great products or services your customers like. However, if you have a high price tag for your services your customers will leave you. As a marketing strategy, it is essential to research your competitors and price your services within a competitive range with your competitors.
In addition to the prices, add more features to the services or products you are marketing. That will help attract clients as your services have more market value and are cost effective.
9. How will you promote your services or products?
To make high returns on your business, you need to have an effective strategy to promote your business. When creating a strategy to market your business, it is essential to have proper ways of promoting the business. You can offer your clients discounts, or free shipping services when they buy a certain amount of products or services.
You also need to have a way to track the progress of your business sales and growth. Use tools to automate the selling and promotion of your business can help grow your business.
Business is about how you market it to your clients. Ensure that you take every chance to build your brand and market it to your customers. Have a strong marketing strategy is to increase sales, growing your business and ROI.
Consider the above questions and use them to build a strong marketing strategy to build authority in your niche, grow your business and increase sales. Your strategy should align with your business goals and visions and aim to deliver quality over quantity to your potential clients.