In today’s digital world, having a website for your business is extremely crucial. However, setting up your website is not only important; getting it noticed in Google is equally relevant to attract a large number of visitors or to monetize it for earning money. Even if your website is ranking on the first page of Google, there is still a scope of improvement to level it up for the first position in Google SERP.
However, ranking your website higher in search engines is not an easy task. You have to do multiple things like content creation, website optimization, link building, and several other things to make your website more visible on Google. Here in this article, we have shared some tips and tricks that you can easily follow to gain more visibility in search engines:
Connect your website with Google Search Console
Google search console is a free service offered by Google where you can connect your website so that it can be appropriately indexed in search engines. Search console gives you an option to submit a sitemap of your website, which contains all the essential links to your website pages and posts that you want to index and let Google know that your website exists. By connecting your website with Google Search Console, you can ensure:
- There aren’t any crawl errors or indexing issues with your site
- You can tell Google if there are multiple versions of your site.
- You can understand the type of search queries or questions your audience is searching and;
- Google is crawling your website every time you update it with new content and quickly index it.
Therefore, the Google search console helps you to maximize your website visibility in search engine result pages.
Optimize all your website pages with keyword-rich quality content
Google tends to rank websites based on content that can best solve the user’s queries and satisfy the search intent. Make sure each page of your website is targeted for a specific keyword and discuss a particular topic.
Conduct in-depth keyword research and track your rankings with Zutrix to find keywords with low competition and high search volume and incorporate them into your website’s content. The more specific and related content you will publish around a topic, the greater visibility you will get on the Google SERP.
Create mind-boggling headlines and Meta descriptions
Adding relevant keywords and eye-catching words to your title and Meta descriptions helps both Google and users understand what your content is all about. Not only did this helps to define the nature and purpose of your content, but it also tells how your pages will appear in Google search results.
However, you not only want to get identified, but you also want to get noticed too. For that, you need to create mind-boggling headlines and descriptions that users find intriguing and click on them to read more on your website. In this way, you will be able to rank your pages higher and get a large amount of traffic.
Make your website pages load faster.
Site speed is not generally an indexing factor for any website in Google, but it matters when talking about enriching the user’s experience. Optimizing your page’s speed includes – optimizing your images, inserting high-quality relevant images, using good plugins, delete all unnecessary Metadata, and keeping all pages of your website clear.
For keeping an eye on your page speed insights, you can use Google’s page speed insight tool to check how fast your website is loading and the improvements that you can make for the pages that are slowing it down.
Create relevant Backlinks for your site
Backlinks are one of the critical factors that help Google notice your website again and again whenever someone points at it. It is considered a recommendation or vote that Google counts for ranking a website for various search queries. You can create high-quality good Backlinks in two ways mainly:
- Reach out to different website owners in your industry and ask them to feature links to your content on their site
- You can publish high-quality guest posts that are relevant to a specific niche and attract a large number of audiences on your website.
While building Backlinks, keep in mind that a relevant backlink from a low-authoritative website matters more than an irrelevant backlink taken from a high authoritative website. Make sure you do not go after low-quality spammy links that can penalize your site if Google finds it.
Add social sharing buttons to your website.
Recent studies have shown that adding social sharing buttons on a website helps not only in promoting the content to a broader audience but also increases a site’s visibility in search engines. It is extremely easy to insert social buttons to your website through a plugin, and every time a user clicks on it, your posts will be shared successfully.
In addition to this, you can also share your content on social media by creating separate social media accounts for your website. Use catchy images, pleasing captions, and highly relevant content to gain traction from a larger audience and get them to your website. Nowadays, with the increasing popularity of social media among users, there are various options like joining Facebook groups, hosting Instagram live, asking me a question, building a LinkedIn community, etc., that can significantly promote your brand or website.
Update your website regularly.
This might not seem much convincing, but updating your website regularly with new content can help you index your website faster in search results and rank it higher. A great way to update your website is by adding a blog section to it where you can share tips and tricks, how-to guides, and the latest or trending news-based articles in your niche. So, regularly publish fresh, up-to-date, and keyword-rich content to your website to get higher rankings.
Remember, boosting your website visibility in Google is not a one-day task. It takes continuous efforts and time to get Google to notice your website and rank it based on its relevancy, keywords, backlinks, page speed, and user experience. So, keep up with your work, and it will definitely yield greater rewards for you.