California Attorney General Announces Focus On Mobile Apps – Privacy Protection

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On January 27, 2023, California Attorney General Rob Bonta announced an investigative sweep focused on
mobile apps’ compliance with the California
Consumer Privacy Act (“CCPA”). As part of the sweep,
the AG’s office sent letters to businesses that offer popular
mobile apps, with a focus on the retail, travel, and food service
industries. The investigation was targeted at those apps that are
believed to fail to offer any mechanism for consumers who wish to
opt out of data sales and those that failed to process consumer
requests submitted via an authorized agent. In announcing the
sweep, AG Bonta stated: “On this Data Privacy Day and every
day, businesses must honor Californians’ right to opt out and
delete personal information, including when those requests are made
through an authorized agent.”

This recent announcement is the latest indication that the
California AG’s office will be focused on enforcing what is
arguably the nation’s most stringent privacy law. It follows AG
Bonta’s August 2022 announcement of a significant settlement with
Sephora that resolved allegations that the beauty company failed to
disclose to consumers that it was selling their personal
information and failed to process opt-out requests via user-enabled
global privacy controls, each in claimed violation of the CCPA. In
addition, the AG launched an online tool that allows consumers who
identify a violation of the CCPA to report

The content of this article is intended to provide a general
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