Intel discontinues Pentium, Celeron! Rebrands itself as ‘Intel Processor’; Details!


Intel discontinues Pentium, Celeron! Rebrands itself as ‘Intel Processor’; Details!
September 19, 2022: After over 30 years of use, Intel has decided that it will discontinue the Pentium branding. Once a “flagship,” it has now become the go-to type for low-power computers in subsequent years, with Intel Core models replacing it in the highest echelon. With the Pentium, the Celeron, the more “modest” variant, will be phased out. Both of these names will be substituted with a more generic term: Intel Processor.
Josh Newman, Intel vice president, and interim general manager of Mobile Client Platforms said, “Whether for work or play, the importance of the PC has only become more apparent as the torrid pace of technological development continues to shape the world. Intel is committed to driving innovation to benefit users, and our entry-level processor families have been crucial for raising the PC standard across all price points. The new Intel Processor branding will simplify our offerings so users can focus on choosing the right processor for their needs.”
These new Intel Processors will be installed in the basic-performing computers. These will hit the market in 2023 and will differ markedly from affordable laptops to ones with better capabilities and costs. Computers with more powerful CPUs will be labeled Core, Evo, and vPro to indicate various applications. Most of it will be Core, with Evo utilized for ultraportables and vPro for commercial use with extra security settings.

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This change, nevertheless, appears to be made solely to “streamlined brand architecture”. The existing Pentium and Celeron CPU types will be retained but rebranded as Intel Processor. This statement was most likely timed to coincide with the arrival of the new 13th generation Intel Core processor series, which is expected in the coming years.

To simplify, all 2023 laptops with low-cost processors will be labeled with “Intel Processor.” Whereas, higher-end processors will continue to be branded as Intel Core (i3, i5, i7, and i9). Intel intends to implement the same branding shift for desktop PCs, which will be “simplifying the purchasing experience for customers.”

The first Pentium processors were introduced commercially in 1993, whereas the first Celeron processors, built on the Pentium II design, were not available until 1998. As a result, some of the longest-running PC component brands may expire next year and are unlikely to reappear in the future, particularly because these names have recently been linked with very basic, often alarmingly low-performing machines. As a result, Celeron and Pentium processors are more commonly found in less expensive Chromebooks than in Windows PCs.

This article is written by Diya Mukherjee

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