Nostra Surpasses 75 Million Monthly Users, Becomes India and Southeast Asia’s Largest Mobile Gaming Platform
Nostrahas crossed 75 million monthly active users for online gaming and of this, 25 million monthly active users enjoy live game streaming through Glance Lock Screen
- In 2023, Nostra aims to expand its games library to over 1000 games across 15 top categories
- Nostra is working towards enhancing its game experiences by bringing in top of the line games from developers and studios worldwide through easy integrations, enhanced gameplay, and platform capabilities
- Nostra aims to double down on expanding live game streaming with more daily streams, tournaments, and partnerships with esports organisers
Nostra’s frictionless experience allows users to access games on the smartphone lock screen without downloading them or unlocking their phones. In addition to its scale of gamers, diversity of games and frictionless experience, Nostra aims to uplevel the gaming experience by offering formats and solutions that are interactive and experiential at once. It aims to take this vision to the market with its positioning of ‘It hits different’ on Nostra, highlighting the unique personalised experience for every gamer.
Online gaming is one of the fastest growing industries globally. In India alone, the online gaming market is estimated to cross $7 billion by 2025.
“Nostra is designed to engage, empower, and entertain people in meaningful ways. Keeping our consumer-first approach at the core, our product and offerings are a healthy mix of games that are fun to play to ones that help improve cognitive & performance thinking, spanning across online games, live streaming and esports tournaments,” said Yashashvi Takallapalli, VP & GM, Nostra.
600 new games will be added to Nostra’s gaming library this year
In 2023, Nostra plans to introduce 600 new games spanning across 15 categories across instant and Android games, bringing its total number of titles to over 1000. To make this possible, Nostra will bring state-of-art games from global game developers and studios. The instant games on the platform can be played without downloads, right on the lock screen, making this an industry-first format. On the other hand, the Android games can be experienced on the platform first and downloaded based on the user’s interest.