The Pitch Deck Dating App the Right Stuff Used to Raise $1.5 Million

  • Three former Trump staffers just launched a new dating app for conservatives.
  • The Right Stuff is a dating app where right-wing men and women can connect.
  • Here’s a look at the 11-page pitch deck the startup used to raise $1.5 million from Peter Thiel.

A new dating app is launching on the premise that “other dating apps have gone woke” — and tech billionaire Peter Thiel just wrote a $1.5 million check into the startup.

The Right Stuff, a conservative dating app founded by Trump administration staffers John McEntee, Daniel Huff, and Isaac Stalzer, came out of stealth last week via a video posted by the company’s spokesperson, Ryann McEnany, on Twitter.

The startup, which will launch in September, was founded as an antidote to “wokeness” that conservatives face on mainstream dating apps like Tinder and Hinge, McEnany said in the video.

McEntee, one of the cofounders, told Insider in an interview that the app is an opportunity to break into the massive dating-app market and cater to a population that he said is underserved by current offerings.

“We talked to our other conservative friends and then looked at it from the business standpoint that dating apps are super popular,” he said. “They’ve only been growing and all of these different markets are being served, but one that’s being underserved, obviously, is one that caters to conservatives. It hasn’t been really tried before, so we’re really excited about it.”

On The Right Stuff, users can only identify themselves as male or female, or view profiles without pronouns, according to its site. Women on the app can earn a premium subscription by inviting friends to the platform, while men have to pay to access premium features, such as viewing more profiles, sending more likes to other users, and seeing all of their likes at once, McEntee said.

The company is helmed by a bevy of former Trump administration officials. McEntee served as the director of the Presidential Personnel Office towards the tail end of Trump’s presidency. Daniel Huff was Trump’s appointee to the Department of Housing and Urban Development, The Hill reported. Isaac Stalzer served as a senior advisor to the Small Business Administration under Trump, according to his LinkedIn profile. 

McEnany, meanwhile, is the younger sister of former Trump press secretary, Kayleigh McEnany.

Amid the presidential elections of 2016 and 2020, dating apps started to cater to the political beliefs of users. Bumble, for instance, launched an election-themed filter in advance of the 2016 presidential election which allowed users to signify which candidate they were supporting. 

The Right Stuff is the latest dating app catered to conservatives that has cropped up in recent years. Others include Righter and Donald Dater.  

McEntee said that he and his cofounders had ambitions to create some sort of app after leaving the Trump administration, but that it was “extremely difficult” to connect with investors until they conceived The Right Stuff thanks to conversations with conservative women, and later partnered with Thiel.

Thiel has a long history of investing in startups that align with conservative values, which include Rumble, an online video platform popular with right-wing viewers, according to PitchBook data. 

Here’s an exclusive look at The Right Stuff’s 11-slide pitch deck:

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